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Archive for the ‘Experiments’ Category

 

How to Sleep 21% Less and Still Kick Ass

Thursday, January 19th, 2012

Sleep (or lack of it) remains a big issue for a lot of affiliates. Truth is ad networks and most affiliate networks still operate on the 9-5 schedule so if you need to get anything productive done, which requires communication that’s the window of time you need to be operating in too. Whether it be insomnia or the after-effects of waking up at 1 in the afternoon almost all of us wish this problem of getting enough sleep would just go away. After all, we spend a third of our lives doing it.

I personally got frustrated after telling myself every late morning that I would definitely go to sleep early that night only to find myself repeating the same pattern and staying up til 4 or 5 in the morning doing work. This resulting in another “sleeping in” of sorts and only have 2-3 hours of sunlight to enjoy here in the already depressing state of New Jersey.

SO I decided to fire up the iPad and fast forward to the chapters on sleep in Tim Ferris’ book The Four Hour Body. He goes into a bunch of methods and devices he uses to fix his insomnia and one of the methods he touches on involves taking 20 minute naps spaced out through out the day resulting in having to sleep a fewer number of hours in your “core sleep session.” The less you want to sleep the more naps you’ll have to take, but I’m sticking to one 20 minute nap during the day, which will let me sleep just 6 hours overnight and still be well rested and functional (I’m big on sleep, normally needing 8 hours not to feel groggy throughout the day). So what can you do to hack sleeping time?

1. Nap 20 minutes during the day and sleep 6 hours overnight.

2. Download F.lux- I’ve been using this program for about two months now and it definitely helps me be ready to fall asleep at night and reduce eye strain. What it does is reduce the brightness setting on your monitors automatically as the sun sets. At first when it dims it feels really weird, but then you get used to it and can’t tell the difference.

3. Download SleepCycle on your iPhone - Also learned about this from Tim’s book. This app is amazing! It actually measures the quantity and quality of your sleep overnight. How does it do this? Using the accelorameter in your iPhone, it’s able to tell when your moving about in your bed and when your in stages of deep or REM sleep. I use it now and it’s scary how accurate it is. What’s even better is that you give it a 30 minute window to wake you up within and it will wake you up when you’re in your lightest phase of sleep so you don’t feel like you usually do when you want to throw your alarm clock out the window.

4.  Use WakerUpper.com - Do you suck at waking up in the morning? Well thanks to the Internet, you can now have a free automated calling service wake you up in the morning with an optional reminder if you’d like. It’s called WakerUpper.com and works like a charm. No more needing to have your girlfriend call you to wake your lazy ass up!

5. Buy a Philips goLite- If you’re having issues operating during the day with enough energy, something else recommended by Ferris might help. It’s called the Philips goLite Blu Therapy and is a portable device which emits a particular kind of blue light which you naturally get on very sunny days that is supposed to give you a boost of energy like you would on an actual sunny day. Now I don’t know if this thing works or not, but the reviews on Amazon seem to be pretty promising.

Hope these tips help you conquer some of your sleep-related issues (unless you’re Ryan Eagle, in which case you don’t sleep)

How Harry Potter Cost Me $8,000

Friday, July 22nd, 2011

All the spells at Hogwarts couldn’t save me from the disastrous attempt at making money this one was. Here’s why.

I decided to experiment with building up a Facebook fan page related to Harry Potter in an attempt to take advantage of all the hype surrounding the final movie to a decent level of popularity (102,000 fans in this case) using Facebook ads in an effort to build a long-term list of users I can interact with and also suggest related CPA offers to. Now keep in mind that I paid for all these users and in the end I reached 100,000 fans at a cost of $10,000 so about 10 cents per fan. This was a little higher than I wanted it to be, but I figured since this was a longer-term project and since there was a lot of hype around Harry Potter that I’d be fine.

Now, I was right for the most part. I was pulling in around $400 a day in revenue for a single post suggesting a related CPA offer (chance to get free tickets to harry potter 7 part 2 by entering your email type offers and the like). At the same time I was posting useful and relevant content as status updates to my fans and putting out CPA offers about every two or three days after I had reached the 100k fans mark which took about 3 days. This worked well for a while. My EPCs were high and revenues were decent. I made it to about $2500 after a good three weeks of starting the fan page. I realized I had a long way to go before breaking even and it probably was not the smartest idea to dump 10k into an idea before testing for volume on offers. The thing is for every post I made I got about 60k impressions. Of those, out of those impressions I got even fewer clicks. It wasn’t bad, but it wasn’t like I was striking $1000 a day in revenue. On top of that Facebook was extremely picky on what offers I could post on my fan page as a lot of these links had been reported as spam prior to me linking to them. And I’m sure Facebook has some kind of filtration process as to what links they let get posted.

Anyway, it got harder and harder to find offers I could make use of that 1) weren’t blocked and 2) didn’t make fans want to take me to a stake and kill me for being a SCAM as they put it. Couple the delicate balance of providing useful content and facebook’s CPA offer blocking technology and you get to a pretty slow crawl in terms of revenue and too much frustration and upkeep for it to be worth it. Couple both of those with the fact that Facebook banned my entire account (including fan page) without warning and you get to how Harry freakin Potter cost me $8,000. Ah well you live and learn. On to the next one.

P.S. It’s 4:45am as I’m writing this post, so don’t judge me if it’s full of errors lol.

 
Hi, I'm Rohail, affiliate marketer and serial entrepreneur. Follow my trials and triumphs in affiliate marketing as I give you an inside look at the industry and what it takes to be successful.

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