One of the toughest challenges online businesses face is to gain access to the conscience of the potential customer. What’s different between online businesses and a brick-and-mortar business like McDonald’s is that the customer is continually reminded of McDonald’s presence as they are constantly bombarded with the big golden arches wherever they go. Online businesses don’t have this luxury. And in order to brand themselves, getting themselves in front of the customer and into the customer’s mind is essential.

Considering this, several businesses have taken on guerrilla marketing tactics to get into the minds of customers wherever they go. I feel as though online businesses especially need to employ similarly strong offline marketing campaigns. A few marketing tactics that I found interesting include:

• Several companies utilizing escalator hand rail ads found here.
• ESPN and Country Music Television employing urinal ads by allowing you to play soccer and improve your aim while…well..urinating- found here and here.
• CBS advertising it’s logo and shows on eggs found here.
• German companies utilizing optical illusions to produce well illustrated ads on trucks found here.
• Plasma HID lighting company using unusual stickers to create buzz found here.

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