In order to optimize your ad revenue you have to avoid restricting yourself to a single ad provider. This may seem obvious, but with the recent advent of text link ads and other advertising venues, there is no reason not to expand your revenue reach to other ad providers.

1. Expand your revenue means. Look to other ad providers such as Text Link Ads or Yahoo! Publisher Network so long as whichever advertising networks you choose to publish are compliant with each other. Usually this means you are allowed to place ads of different types (text link ads and Adsense are allowed to be displayed on the same page), but placing Adsense and YPN on the same page probably isn’t a good idea (Check with your specific terms of service).
2. Test your ad placements. Optimizing your ad revenue means finding out what placement works best for you. Refer to guides provided by your ad provider such as Google’s guide to improving performance located here.
3. Become an Affiliate. You can really make a killing by becoming an affiliate for products your blog or site is related to. For example, consider becoming an affiliate for Amazon, which produces one of the largest affiliate programs on the Internet.
4. Sign up with ReviewMe or PayPerPost. These relatively new services allow bloggers to earn money for writing reviews on products or services that normally they would write reviews about anyway. This is probably the easiest way to monetize your blog or site. The sites offer varying levels of flexibility in how self-opinionated the review can be, but they both pay pretty well. Also, a recent FTC move is making it more difficult to post about a service without indicating an affiliation and so that may be something to keep in mind.

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