Marketing Has It’s Limits?
Posted on : 05-02-2007 | By : RohailR | In : Marketing
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The recent debacle with Turner Network and their hugely botched guerrilla marketing ploy of placing magnetic boards with a figure of one of the characters from the Cartoon Network show, “Aqua Teen Hunger Force.” Although there probably have been many marketing mishaps before this, some probably even bigger, this is the first time something like this has happened in the post 9/11 world. The question is…does this mean marketing has it’s limits?
My philosophy has always been to push the envelope really far. On the other hand, you always have to keep in mind what begins to become controversial (although sometimes that’s good) and when you approach a city-wide bomb scare like in Boston.
What do you think? Have you ever come close to going too far?
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I think marketing is about getting yourself known, so why do we want to limit it. If we are going to limit things then creativity will die eventually.
There shouldn’t be a self-imposed limit on getting your product or service known, but society certainly imposes certain limits on how far our marketing efforts can go. For example, GoDaddy.com had it’s ads rejected by the FCC three or four times before their superbowl ad was finally accepted. There are certain limits we are forced to comply with, but if we are creative enough we can make our marketing eye catching and effective enough to pull in consumers and not be affected by those limits imposed on marketing by society.
As RohailR says, society imposes limits. The bomb-like ads did take it quite far but look what it got them, lots of news coverage!
Surprisingly, even with all that coverage, the number of viewers barely increased for the airing of the show right after the scare.