Rohail Rizvi

My apologies for the recent lack of posting. I have a guest blogger that’ll have something for you guys pretty soon.

Marketing Outrageously; that’s the name of the book I just finished reading and I have to say it really gave me a different aspect on marketing and saved me from pursuing the typical bland marketing strategies we are all used to. The core message in Marketing Outrageously was to device a marketing campaign that is so outrageous and so shocking that you think it would never fly. The same message goes to the people putting together your marketing plan. Tell them that you want to hear an idea from them that they are sure you would never approve of. The book is written by Jon Spoelstra, who spent 20 years with the NBA most notably as the President and COO of the New Jersey Nets. A brief bio is available on Jon Spoelstra at http://www.usdreams.com/Spoelstra.html and I highly encourage you to at least skim through it. Would you believe that he used to be a shy guy? Find out what he did to overcome his fear of speaking and become a sales and marketing phenom.

Spoelstra outlines several marketing stunts in the book that proved highly successful. Some of the outrageous ideas highlighted in the book included having every man, woman, and child at a Nets game receive a free pair jockstraps (!). Another was to send a rubber chicken with a small note thank you attached to it to anyone who bought season tickets. A lot of these seem way out of the box, but that’s what Spoelstra is all about. Marketing outrageously is what will get you noticed with consumers as well as with public relations. There is nothing more powerful than shock-value to get the attention of potential consumers. Taking an unconventional route towards marketing is perhaps the only free lunch you get in marketing. The only problem is a lot of people are afraid to take that free lunch.

I’ve been coming up with my own ways to market outrageously with Walamu.com. So far I have some good ideas and others that people have told me would be going too far. Maybe that’s exactly what I need to do

I have several marketing stunts lined up and I will surely blog about them as I execute them. I can’t wait to see the look on people’s faces.
Have any outrageous marketing ideas especially for the college market? Ever pull off a spectacular marketing stunt? Feel free to let me know about it in the comments.

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