Today me and my associate went hard to work marketing Walamu at the student center. Our responses were pretty varied and it was a very interesting “experiment.” My associate did an awesome job getting people’s attention, talking to the students, and letting them know what Walamu is all about. No question she did a much better job than me. That’s why I hired her .

All in all, the results were not crazy, but not bad either. I don’t want to reveal the exact number of hits that resulted due to competition, but we do have other promotional tactics planned and this first one was really just a practice run to get a feel of how difficult it would be to go one-on-one with the students. Speaking of that, some students were very receptive to the idea and replied with an enthusiastic “Sweet!” in response to getting a business card, whereas others were non-responsive or tried to walk faster as soon as they spotted us handing out material. Right now we have to do a better job of letting the students know what exactly Walamu is because believe it or not, as easy as we’ve tried to make it, it still isn’t very apparent. Making it easier for people to understand what Walamu is is going to be one of our primary objectives for the next few weeks. Our Walamu t-shirts are coming in tomorrow and so that should increase the trust level between us and other students. I’ll let you guys know how that works.

Furthermore, Walamu has long been avoiding any sort of funding, although having come across several offers. Blame the bootstrapper in me. It’s a tough decision to decide when and how much funding to accept. Call me greedy, but so far I’ve been meaning to fund Walamu as well as I can and reap the benefits of my own investment. Nevertheless, the need for outside funding may not be as necessary as I once thought as I may have come across a secret stash of mula. Screw retirement, I’m all in.

Related posts:

1. The Results Are In
2. Beta Testers Needed
3. Walamu Pre-Launch Blog
4. That First Dollar
5. Update