The guys of Tracking202 and Tracking202 PRO fame have just recently launched their own affiliate network, notably called Revolution202.

Now aside from the fact that Wes and Steven are stand up guys along with the rest of the 202 team, why is Revolution202 itself a pretty exciting thing for the industry?

It’s probably because Revolution202 is the most highly integrated network that exists today. For years affiliates have had to constantly deal with their network and their tracking separately. Now, with the launch of Revolution, I know for a fact that we’re going to see a whole lot more convergence between tracking and managing our offers, and who better to bring that to us than the 202 team.

There are just so many different arrays of the industry that 202 is starting to bring together and it seems like a network was just inevitable…and I too am surprised at how early we were able to get one from them. Things like Offers202 and Stats202 have made it exceedingly simple to find and keep track of everything in one place. With Offers202 you have the ability to search for any particular offer you might be interested in and see which affiliate networks are offering them (even if they’re not on Revolution). With Stats202, you can have your subids updated automatically every ten minutes and combine all your affiliate stats and subids into one interface.

Usually convergence is something that’s frowned upon in terms of a business. I mean…how many people do you know that wear a TV wrist-watch to work? However, I don’t see this as that type of convergence. What we’re getting from 202 is integration and simplification like we haven’t seen before from other networks…but something that I think most affiliates have been craving for a long time. 202 isn’t in the tracking business…it’s in the business of helping affiliates make more money. And with the launch of Revolution202, I couldn’t imagine a better, more useful network to join.

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