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Rohail Rizvi | Rogue Affiliate | Entrepreneur Rss

Small is No Longer an Option

Posted on : 20-02-2007 | By : RohailR | In : Everyday

1

Today’s society no longer considers Pluto a planet, and if you’re Wendy’s you no longer consider “small” as a menu size option. With the recent “war against obesity” featuring documentaries such as Super Size Me and slogans such as “Say No to Biggie size,” Wendy’s has taken a clever turn. While ordering a number one classic single with cheese last night at the student center, I was asked if I wanted a medium or a large. I went with medium, although usually I go for the small if it’s there. However, since the cashier never mentioned “small,” I didn’t bother to ask. The person next in line ordered the same thing as me and was asked the same question, medium or small? At first, he said medium, but then had to ask if there was a small option. The cashier said yes and put in an order for a small. This is pretty clever by Wendy’s and I don’t even think it’s that ethical. If you’re going to ramble on about giving your customers choice, at least reveal all your menu options. Now I don’t mind that I got a medium because I finished all my fries and my soda, but that’s just another way of ripping customers off and not letting them have what they really want. This is just another way of corporations like Wendy’s not caring about the health of their customers, but rather trying to improve their margins in sneakier and sneakier ways. So remember, next time you go to Wendy’s and want a small, make sure you tell them.

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Comments (1)

I always get the small portions: can never eat more.

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