Rohail Rizvi

Walamu has officially broken it’s first dollar of revenue. First $1.50 actually. Someone from Rutgers upgraded their options for listing and opted for a featured listing, the most expensive option on Walamu. Maybe I’ll send them a t-shirt courtesy of RookieTees for that.

I can definitely vouch for all your other entrepreneurs in the making that it’s a good feeling when you get that first break. Hopefully things will continue in a positive manner and I am confident in Walamu simplifying the college experience for countless students to come. People seem to have heard about Walamu all over the place and sometimes it surprises me considering our early stages of marketing. It seems like our outrageous flyers have proved to be of word-of-mouth effect and that people are really talking about Walamu.

It’s time to take things to the next level and really push the guerrilla marketing tactics we’ve had in mind. True, they may offend some people and get in some people’s face. However, truth be told, from my experience so far, college students are extremely hard to reach considering the amount of information they are bombarded with on a daily basis. Smart marketing combined with guerrilla tactics seems to be what will work to grab college students’ attention. People have to be interested in your marketing, or else it’s just not going to fly. Think about Seth Godin’s “Purple Cow.” So this is where we are headed next in our marketing efforts with Walamu and I expect it to catch at least a few college eyeballs.

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