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Rohail Rizvi | Rogue Affiliate | Entrepreneur Rss

That First Dollar

Posted on : 19-10-2006 | By : RohailR | In : Marketing

2

Walamu has officially broken it’s first dollar of revenue. First $1.50 actually. Someone from Rutgers upgraded their options for listing and opted for a featured listing, the most expensive option on Walamu. Maybe I’ll send them a t-shirt courtesy of RookieTees for that.

I can definitely vouch for all your other entrepreneurs in the making that it’s a good feeling when you get that first break. Hopefully things will continue in a positive manner and I am confident in Walamu simplifying the college experience for countless students to come. People seem to have heard about Walamu all over the place and sometimes it surprises me considering our early stages of marketing. It seems like our outrageous flyers have proved to be of word-of-mouth effect and that people are really talking about Walamu.

It’s time to take things to the next level and really push the guerrilla marketing tactics we’ve had in mind. True, they may offend some people and get in some people’s face. However, truth be told, from my experience so far, college students are extremely hard to reach considering the amount of information they are bombarded with on a daily basis. Smart marketing combined with guerrilla tactics seems to be what will work to grab college students’ attention. People have to be interested in your marketing, or else it’s just not going to fly. Think about Seth Godin’s “Purple Cow.” So this is where we are headed next in our marketing efforts with Walamu and I expect it to catch at least a few college eyeballs.

Related posts:

  1. Beta Testers Needed
  2. Walamu Update: We wanted it to be a surprise…
  3. Walamu gets reviewed on SportsLizard
  4. Walamu Pre-Launch Blog
  5. Calling all Young Bloggers

Comments (2)

Congrats Rohail :) I didn’t get to see one of yor flyers. What sorta outrageuous stuff did you have on it?

Thanks Adnan. In all honesty, I thought those flyers were so good I didn’t put them up here for fear of competitors ;) . But maybe I’ll put them up later as a post on marketing. Or I can email you them if you feel like taking a look :) .

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