No not tomatoes…read on.

I guess one of the best ways to beat writer’s block is to just keep writing. So as far as business goes some things I’ve been wondering about lately is how online businesses must rely on interactivity. That’s the essential ingredient. It’s the name of the new age when it comes to the Internet. Without it, you don’t have squat. Interactivity is what makes the social networking behemoths what they are today. It’s also what makes eBay the world’s largest auctioning website. I’m not talking about just the ability to “poke” someone on Facebook or send someone a message on MySpace. It’s also about allowing the user to customize their web experience. Customizability is interactivity on the web. When eBay allows you to refine your search, whether it be according to price, date listed, brand, geography, height, weight, or color, that’s interactivity at work. In order to survive on the web, you need the essential ingredient called interactivity.

When you do business on the web, you’re no longer doing business with a flat demographic like you would with a brick-and-mortar store. On the web, you’re literally serving a hugely varying demographic that’s dynamic in so many ways. That’s why customizability (i.e., interactivity) is a must. You’re not just trying to please one demographic, you’re trying to please a million and one. This is why it’s so important to shape your website to suit the masses. This means doing things like allowing your users to refine their search in ways you probably hadn’t thought of.

And now, for making some of my most loyal readers wait so long for an update, I give you the first ever screenshot of WALAMU.com (make sure you magnify it, otherwise it looks fuzzy).

P.S. “Alredy should be “Already.”