Everyone’s trying to figure out how to monetize Twitter these days so I figured I’d give it a shot.

I bought TwitterSnipe, a product put out by Ian Fernando and his team, and so far it’s been pretty good at doing what it’s supposed to do: Follows people in your niche based on keywords and unfollows people who aren’t following you.

I’ve learned a couple things about using TwitterSnipe and marketing on Twitter in general since I started.

1. Always use a real person as your avatar. One of my accounts thats aimed at selling to the “I just broke up with my ex” crowd has just 6 follows and I think a big reason for that is that people know it’s not a real person right off the bat when they see a non-human avatar.

2. Conversation is key. If you’re not posting daily and conversing with you’re followers, you’re at a loss. Unfortunately, Twitter monetization isn’t as easy as adding followers and spamming them with links. That should be obvious. I see my Twitter follower count shoot up whenever I tweet @ other people or post about popular topics. And when I don’t, even for a day, I see that the people who I’ve set to follow the night before aren’t following me back.

3. Follow and unfollow strategy. Because I’m impatient I want to build my number of followers up as quickly as possible and so I’m not going to wait around for someone to follow me back. I want active participating followers and if they take longer than 24 hours to follow back they get unfollowed. This is why every night I run TwitterSnipe to follow around 50 people in my niche and the next night I unfollow whoever hasn’t followed me back. It’s a slow process, but I’d rather get active Twitter followers than those that rarely log on. I’m learning to up the number of people I follow and unfollow each day though to make this process faster.

That’s all I’ve learned for now. It’s MUCH harder than I thought to get a good number of quality followers. But it’s not about the number of followers you have, it’s about whether they’re responsive and trust you in the end. And that’s where I’m trying to focus. A fake, but genuine Twitter profile is the goal.

So far it’s been a good experience and I’m sure once I reach critical mass, it’s going to be easy to recommend something and see leads come in. If you want to see what all the hype is about and test out Twitter marketing for yourself, check out TwitterSnipe.
If anyone has any suggestions, tips, or ideas, feel free to post them.

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