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I haven’t been able to post a lot about what I’ve been doing lately because much of it has to do with specialized marketing tactics for Walamu, which I can’t reveal just yet. I will say though that we’re making progress and should even have a Beta fairly soon.
Today was good…I actually learned quite a bit. I wanted to make some extra cash so I went around door-to-door literally knocking on people’s doors to ask them if they would like me to fix up their computer so it runs faster. I handed them a flyer with all the information on it, but ended up shorthanded in gaining customers. I went to about 30 houses and couldn’t find a single customer. A lot of realization came out of this so I would actually consider this a positive experience. For one thing, I succeeded at finding out 30 different ways not to sell my services. Secondly, I realized after a couple of opening lines that if this line isn’t working, then it would be foolish to assume the same pitch would work with another person. So I kept altering my pitch and found some to work better than others. I tended to receive a flat response in the beginning, but towards the end I had customers asking me questions and saying they would hope to keep the flyer and call me back when they needed to do so.
Another realization was more market-based. I was in an upper-middle class neighborhood. So while these folks certainly had the cash, most of them were too highly educated as far computers went to pay for my services. In fact, I had a feeling a lot of them were computer engineers or computer savvy in other respects and already knew how to keep spyware from eating up their computer. So in those cases, it was like we both had a laugh seeing as they didn’t need my services by any means, but they were still amused to see my entrepreneurial spirit. If anyone is to take up on this business, I would highly suggest targeting wealthy folks whom aren’t so knowledgeable about computers, namely senior citizens in general.
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