I have just completed registering Walamu as an official business as an LLC, or limited liability company. I was debating whether or not opt for an S-Corp instead, but came to realize an LLC was the best fit considering I am not looking to investors any time soon and nor would I benefit from the tax advantages an S-Corp offers considering none of the income would be distributed to anyone but myself. With an S-Corp, the self-employment tax is only applied to the income of the owner, whereas with an LLC the self-employment tax is applied to the entire income of the company. Further, an LLC allows much more flexibility, costs less, and involves much less paperwork. It cost $125 to register the business as an LLC and I believe it is well-worth it.

I have begun a heavy marketing campaign for Walamu, one which will increase in its broadness as launch time approaches. I’ve figured out a unique way to leverage Facebook to initiate a sort of viral marketing that costs about $1 per 40 guaranteed targets. I’m not talking about Facebook flyers either, although those are very effective as well. It seems like it’s getting a pretty good response and people are interested in what Walamu is all about. Further, I was recently interviewed by Dustin of Street-Blaze.com about Walamu; the interview can be found here.

In other news, adpunch.org recently surprised me with a review on Writeonmyboard.com found here. I was very pleased with that and only found out after seeing a huge spike in hits and found out adpunch.org was the majority referring link. Although, I’ve been working on Walamu primarily, I haven’t forgotten about Writeonmyboard. I recently submitted a press release to The Star Ledger, New Jersey’s most popular newspaper, and am hoping to gain a lot of attention from that if it does indeed get published. One thing I’m upset about, however, is that I paid $75 for an ad to be submitted for Writeonmyboard in the Cool Site of the Day webmaster newsletter and it seems as though my pockets have been picked. I have not received a single e-mail since my purchase, nor the requested refunds. If I don’t get anything in the next few days, I’m going to have to talk to PayPal about it.

Related posts:

1. Walamu Update: We wanted it to be a surprise…
2. Walamu Pre-Launch Blog